HYDRAINK

Had the incredible pleasure working with the team of Yambo Studio & Ditroit on this full CGI Production.

Sensual, slick and smart: A Product Showcase Video for Hydraink - A revolutionary lipstick - An outcome of fine research development, based on a complex nano-technology, while the color of the lipstick is driven by a mobile app.

Enjoy!

CREDITS

— Client: Hydraink
— Direction: Ditroit + Yambo Studio
— Creative Direction: Salvatore Giunta, Yambo, Mariusz Becker, Philip Lück
— 3D Artists: Mariusz Becker, Philip Lück, Rory McLean, Yambo
— Simulation: Dave Stewart
— Lighting & Shading: Claudio Gasparollo
— Lipstick Model: Enrico Albanese
— UI Design & Animation: Saar Oz, Christian Cabiddu
— Producer: Noemi Bugli
— Audio: Smider

Additionally, Ditroit shot a real footage moodfilm, which ended up using some of the assets which got crafted for the CGI-version.
Make sure to check this banger down below.

Enjoy!

CREDITS

— Agency: Ditroit
— Creative Direction: Salvatore Giunta
— Production Company: Withstand
— Executive Producer: Davide Ferazza
— Director: Giada Bossi
— DOP: Tommaso Terigi
— 3D Artists: Yambo, Philip Lück, Mariusz Becker
— Simulations: Dave Stewart
— Lighting & Shading: Claudio Gasparollo
— UI Design & Animation: Saar Oz, Christian Cabiddu
— Editing: GDV
— Beauty Artist: Rousselos Aravantinos